Privacy Policy
Smile Design Studio (Trading Name for NDS Dental LTD) Patient Privacy Policy
Effective Date: 01/02/2025
At Smile Design Studio, we are committed to protecting the privacy and confidentiality of our patient’s personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in accordance with the Data Protection Act 2018, UK GDPR, and other applicable laws.
- Information We Collect
We may collect the following types of personal information:
- Full name, date of birth, and contact details (address, phone number, email)
- Medical and dental history, treatment plans, and diagnostic records
- Payment information, including billing details, and insurance data
- Emergency contact details
- Any other relevant information necessary for providing dental care
- How We Use Your Information
We use your personal data to:
- Provide high quality dental care and treatment
- Schedule and confirm appointments
- Maintain accurate patient records
- Process payments and insurance claims
- Communicate with you regarding your care and updates
- Comply with legal and regulatory requirements
- Improve our services and patient experience
- Sharing Your Information
We only share your personal data when necessary and in compliance with legal obligations.
Your data may be shared with:
- Other healthcare professionals involved in your treatment
- Dental laboratories for custom dental work
- Insurance companies for claims processing
- Regulatory bodies when required by law
- IT and service providers for secure data management
We will never share your personal information for marketing purposes without your explicit consent.
- Data Security and Retention
We take all necessary precautions to safeguard your data through:
- Secure electronic and physical storage methods
- Staff training on data protection
- Restricted access to patient records
We retain patient records for the duration required by legal and professional guidelines. Once retention periods expire, we securely dispose of or anonymise your data.
- Your Rights
You have the right to:
- Access and request copies of your personal data
- Correct any inaccuracies in your records
- Request the deletion of your data (subject to legal requirements)
- Restrict or object to the processing of your data
- Withdraw consent where applicable
- Lodge a complaint with the Information Commissioners Office (ICO),
- Address: Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
- Helpline number: 0303 123 1113
- ICO website: https://www.ico.org.uk
- Contact Us
For any queries regarding this Privacy Policy or to exercise your rights, please contact us at:
Smile Design Studio
4 Leeds Road Wakefield WF1 3JU
01924 962959
By continuing to use our services, you acknowledge that you have read and understood this Privacy Policy